Inviting people by electronic means appears to be the trend
these days. Long gone are the days of
writing personal notes or invitations.
Reasons given for going electronic are that it is quick, easy and
cheap. That approach is Ok if you are
reaching out to your close friends.
Unfortunately you don’t get good response results when inviting
strangers to your special events. Most
people are flooded with emails and are too busy to read them.
In my opinion, many companies and non-profit organizations
are realizing that keeping print materials in their budgets yield much better
response results. My suggestion is to
use both methods of inviting or informing people in your inner and outer circles.
You can continue with email blasts only but run the risk of
getting poor responses. Or you can
double up on your special events with proper printed material and increase your
chances of having a successful get together.
If your concern is that we will run out of trees, then let me put your
mind at ease. Paper mills are committed
to planting three trees for every tree they harvest. The answer is that there will be more trees
around for future generations to enjoy than today.
Yes, email blasts are
inexpensive versus print and postage costs. But keep in mind, you get what you
pay for and it may not be pretty. The last thing you want is to be the only one
at your party!
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